About Tamara Bailey
An analysis and data lover who cuts through the noise.
Most D2C brands scaling past $1M in revenue hit the same wall. That's where I do my best work.
Let's talkPattern-driven
Paid media, onsite data or a founder's brief, I always ask: what is this actually telling us?
Commercially focused
Hands-on digital leadership for businesses with $1M+ in revenue, focused on efficient, sustainable growth.
Built to last
Clear frameworks your team can act on, measure and own after I've gone.
Experience with purpose.
Over 15 years I've contributed directly to digital growth across baby, health, marketplace, FMCG, not-for-profit and wellness brands. I help businesses with $1M+ in revenue turn complexity into a clear plan for efficient growth.
Where my heart is
My passion is ecommerce and community focused brands for good, businesses that make a real difference to families and communities.
Industries
What I bring
- 01End-to-end digital growth ownership
- 02Pattern recognition across complex data environments, turned into practical operating systems
- 03P&L ownership and commercial accountability across $1M+ eCommerce businesses
- 04CAC efficiency and media budget distribution across Meta, Google, TikTok and programmatic
- 05Attribution modelling and reporting frameworks that connect spend to real revenue outcomes
- 06Audience segmentation and end-to-end nurturing funnels built around who the customer actually is
- 07Upskilling internal teams so the clarity and capability outlasts the engagement
- 08Clear, plain-language communication that keeps senior stakeholders and junior teams aligned on what matters and why
Bachelor of Media and Communications, Queensland University of Technology