Why hire a PPC & SEO Consultant?

With 10+ years experience, a SEO & PPC Consultant works directly with clients – meaning there’s no middle-man and no hierarchy to navigate through. A consultant is a specialist in their field, meaning they know the in’s and out’s of paid ads and organic search. Through ongoing training, testing and client account management they use their in-depth experience to help your business succeed. Whether you need an extra set of hands to handle a one-off project or audit, an extra set of eyes on your accounts and strategy, or the whole SEO & PPC shebang, hiring a consultant is like getting a senior-level specialist for a fraction of the price of a full-timer.

What platforms does a PPC Consultant manage?

A PPC (Pay-Per-Click) Consultant typically manages advertising campaigns across various platforms that charge advertises by each click or CPM (cost per thousand views). These channels include: Google Ads: The go-to platform for PPC, Google Ads allows you to display ads on Google’s search engine and partner websites, reaching a massive audience. Microsoft Advertising: With Microsoft Advertising, your ads can shine on Bing and Yahoo search engines, tapping into a different user base and expanding your reach. Social Media Advertising: Platforms like Facebook Ads, Twitter Ads, LinkedIn Ads, and Pinterest Ads offer targeted advertising options to engage with audiences on their favourite social networks. Display Advertising Networks: Google Display Network and programmatic ad platforms open doors to a vast array of websites, allowing you to display your ads across a network of digital real estate.

Does a SEO Consultant also provide ongoing SEO management?

Yes, as an expert in the field of search engine optimisation, a SEO Consultant can also work on day-to-day management of the SEO strategy. Being nimble and flexible, a SEO Consultant is able to respond to market changes and adapt an SEO strategy quickly and effectively.

What's the difference between SEO and SEM?

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two interrelated but distinct approaches in digital marketing. SEO primarily focuses on optimizing a website’s elements to improve its organic visibility in search engine results. It involves techniques like keyword research, content optimization, and link building to drive free, non-paid traffic over the long term. On the other hand, SEM encompasses a broader strategy that includes both SEO and paid advertising. SEM involves running paid ad campaigns on search engines, targeting specific keywords, and paying for clicks. While SEO aims to increase organic traffic and improve rankings organically, SEM provides immediate visibility through paid ads. By combining both approaches, businesses can enhance their online presence and attract targeted traffic from both organic and paid sources.

What data should I expect to see from my PPC Consultant or agency?

Your PPC report reveals key insights to fuel your campaign’s success. Expect to see data on KPI’s like impressions, clicks, CTR, Conversion Rate, CPC, CPA, and ROAS. You want to ensure the right metrics are improving month-on-month (CPC, CTR and Conversion Rate) and if there’s any downfall, a good explanation as to why. You should expect to see a plan for continual testing and account optimisation.

How is lead acquisition different to standard PPC?

While standard PPC campaigns prioritize driving traffic and clicks to your website, lead acquisition campaigns take an extra step by specifically aiming to collect contact information and generate leads. Lead Acquisition Consultants focus on creating attractive offers, optimising landing pages for conversions, and implementing lead capture mechanisms to build a database of potential customers for further marketing efforts. These campaigns aim to engage users, encourage them to provide their information willingly, and establish strong customer relationships to drive business growth.

Can an agency really guarantee keyword position #1 for SEO?

Dodgy agency alert! No SEO agency can or should guarantee #1 for their keywords and if they do, this can be low volume, low quality keywords. Due to elements we cannot control, like competitors SEO strategy, search engine algorthym changes and changes in the market, an SEO agency can (and should) only provide keyword volume opportunities.

What's a discovery call?

A Discovery call is an initial conversation between a service provider and a potential client. It aims to explore the client’s needs, objectives, and challenges to determine if the offered service or product is a good fit. The purpose is to gain a deeper understanding of the client’s requirements and ensure that the service or product meets their needs effectively. discussions and helps determine the next steps in the client-provider interaction.

PPC & SEO Consultant - Driving Customer Growth

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With a focus on ranking your business for keywords that actually convert, Tamara offers SEO audits, SEO mentoring and full SEO management for businesses across Australia.

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